Smartphones have become an indispensable part of our lives. From online shopping, reading the daily news to entertainment, phones have become a single source to meet all the requirements. But, it's not just that. The regular upgrade of embedded features & specifications makes smartphones an advanced computing machine that has given tough competition to desktops or laptops in terms of their popularity. Therefore, if you are looking to take full advantage of its overwhelming popularity, you should look for a smartphone with inbuilt/customizable android apps. 

Here are some of the perks of android applications. 


IT'S HOT:

As per the latest survey figures, Android has over 82% of the market share in the smartphone market. This creates a massive opportunity for businesses as over a billion mobile devices are running on android applications. 


IT'S FREE:

There are almost zero entry barriers to develop android apps. These applications are open-source and can be freely accessed, allowing businesses to create these apps regardless of their size.

 

CUSTOMIZABLE UI:

Google has always ensured of making the user interface customizable. This enables businesses and developers to optimize the resource for UI and create more engaging applications.

 

HARDWARE COMPATIBLE:

Android applications run on multiple devices built from different manufacturers incorporated with varying configurations of hardware. Hence, it takes care of more excellent performance offered to the users regardless of their device. 


MARKET FRAGMENTATION:

From developers' point of view, android applications pose a string of challenges while it presents an equally lucrative opportunity for business. Since, no other operating system in the market for mobile applications, the mass market share is at its disposal.